Incari and MILES Mobility are joining forces to research the opportunities and benefits of customized experiences in carsharing. How can individualized user experiences be brought into the carsharing space?
Ownership is no longer a priority
Carsharing is a form of car rental that offers increased flexibility compared to traditional car rentals. Drivers can rent a vehicle for short periods of time up to several days, completely digitally via an app.
MILES mobility, Germany’s largest car-sharing provider, offers its users a pricing model based on the number of kilometers driven, but also provides hourly and daily packages. Consumers have access to vehicles of various sizes and models throughout the city that can be easily rented and parked. Some additional benefits of this economic model are:
increased environmental friendliness
decreased individual traffic
cost-effectiveness
less air pollution
Another significant benefit is less parking stress.
Disrupting the handling and processing of user data
User data is valuable for many different reasons but should always be handled with care and discretion. In a new research project, Incari and MILES Mobility will analyze how this data can be utilized to personalize the driver experience when changing vehicles. In our 2023 trend analysis CEO Osman Dumbuya and CSO Alexander Grasse discussed the increased demand for personalized software-driven mobility experiences.
“Due to the diversity of vehicles and their individual complexity, it is repeatedly a challenge for a user to quickly find his or her way around a new vehicle and feel comfortable with it. We’re also looking into how customer data is handled and secured through trusted third parties so that it is not made available to the open market”.
MILES Mobility is the largest dynamic carsharing company in Germany. Active since 2016, the corporation has grown to more than 1 million registered users with over 13.000 vehicles at its user’s disposal. MILES Mobility is committed to providing reliable and convenient transportation options. As the company continues to grow and innovate, it is sure to play an increasingly important role in the evolving landscape of urban transportation across Europe and beyond.
For more information about this project and to hear from Incari’s CEO you can read Auto Future’s article on How Car-Sharing can Benefit From Integrating Personalisation. Be the first to know about the findings of Incari and MILES Mobility’s research project by subscribing to the Incari newsletter. You can also find us on Twitter and LinkedIn for regular updates.
Incari Studio 2022.2 is available for downloading now. This release brings you plenty of new features focussed on increasing work flexibility, efficiency, and creativity. In this blog post, we are sitting down with Abdallah Huballah, Incari’s CTO, to learn more about these new features and how Incari Studio is changing the game for HMI solutions.
Hi Abdallah, can you tell us more about Incari Studio 2022.2?
The release of Incari Studio 2022.2 is our most feature-packed release to date. Our team worked tirelessly for months. We introduced features such as Nested Prefabs, Post Effects, a 2D workflow, and a new camera system. In addition, we have implemented a tagging system, Lottie integration, and support for Virtual and Mixed Reality.
But that is not everything. Alongside new features, we also dedicated a lot of time to enhancing older functionalities and optimizing performance and stability. Our main goal for this launch was to help users, from designers to developers, accomplish their tasks with even higher efficiency and elegantly.
What feature are you personally most excited about for users to play around with?
I would say the 2D workflow because it is a major addition to the software. It has so many benefits, and I am excited for people to start exploring the new workflow. Human Machine Interfaces are still largely done in 2D. The 2D workflow is pixel-perfect, easy to understand, and highly performant. Another thing that is very cool is the interoperability with design tools such as Figma, Canva, and Photoshop.
With this new workflow, we are introducing 2D scenes with smooth integration into 3D environments. It was important to us that we didn’t limit our users to either 2D or 3D. We aim to maximize results for our users.
Another addition is Nested Prefabs. What is this feature about and what are the benefits?
This feature increases flexibility and creates a more organized workspace. A Nested Prefab is a Prefab instance stored within another Prefab. One benefit is that you can build larger and more complex systems. You can maintain Prefab references in another Prefab, providing increased usability flexibility to accommodate operations and structural changes.
How will these new features help creatives and developers build stronger and sounder HMI solutions?
Several features focus on simplifying tedious tasks. Nested Prefabs, for example, is a game changer for repetitive tasks. Expanded support for tools such as Lottie makes importing and reusing existing assets into Incari Studio even easier. Another thing we spent a lot of time on was optimizing the Incari Player runtime. The startup time has decreased significantly, making our player highly performant.
Do you have any words of advice for HMI designers that would like to start using Incari Studio?
We have a 30-day free trial available for everyone so that beginners and experts alike can test our development platform. I would say the best way to get started is to simply go for it. Incari Studio is designed to help and support everyone’s unique and personal journey. We always keep ease of use in mind making for a very shallow learning curve. New users are able to accomplish very complex tasks in no time with our software. We also offer a range of demo projects on Incari Hub, where you can get inspiration or find a basic project to build on.
Can you tell us anything about future releases for Incari Studio?
There are a lot of things that we would like to implement into Incari Studio in the future. For our next release, we will continue to work on the 2D workflow and apply improvements. We want to add importers for design tools and improve our 3D capabilities. Of course, we will always look to improve the performance of both Incari Studio and Incari Player. These are only a few of the things we are planning. I can’t yet give away anything more, so stay tuned to find out more.
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Berlin, 01. March 2023 – The Berlin-based global software and technology company Incari announced the latest release of its application development platform, Incari Studio.
With the largest update to date, Incari Studio 2022.2 offers more features for greater creativity, reduced complexities, and increased output. Incari allows users to investigate new ways to create, experience, and implement HMI solutions. The software platform, which requires no coding experience to use, provides tools for logic coding, 3D animation, and technology integration to complement and optimize the entire User Interface and User Experience creation process.
With Incari Studio 2022.2 many significant improvements have been made in terms of usability and extended with exciting new features. Features such as:
Nested Prefabs
Post Effects
Extended Reality
A 2D workflow
Haptics input types
But there are plenty more functionalities and optimizations to increase the use of-use and help its users create the next generation of HMI solutions.
Incari GmbH
Incari is a Berlin-based global technology and software company specialized in Human Machine Interactions. Established in 2011, Incari’s state-of-the-art low-code platform eliminates the need for coding and reduces the average development time by more than 70%. Selected as one of the initial 50 start-ups shaping the digital future of Europe by Emmanuel Macron as part of Scale-up Europe, Incari is revolutionizing the Human Machine Interface and shaping the digital future of our planet.
Looks matter in design. A visually appealing user interface efficiently maximizes the user experience. Incari Studio has all the needed tools to make sure your project is as beautiful as it is functional. With the 2022.2 preview release, we introduced post effects to enrich your work quickly and efficiently.
Easily create high-quality visuals
A post effect, also commonly known as a post-processing effect, is a visual effect that is placed over an object, scene, or image. Post effects visually manipulate light and darkness. Once applied, it will change the appearance of the selected component or scene. This operation occurs after the frame has been rendered. The effect interacts with the color value of each pixel to create the desired result.
Incari Studio 2022.2 – Post effect flare
Introducing Incari Studio post effects
With the 2022.2 release of Incari Studio, we have now added the possibility to employ post effects in your project. Here are the two main post effects that we have introduced:
Bloom Bloom relates to light exposure and creates the effect of light bleeding onto surrounding areas and objects. Highlights over a specific threshold are blurred and brightened. The borders of these bright areas get a fringed or feathered light look.
Lens flare Lens flares are rings or circles that provide a haze to your image or scene. This flare happens when a bright light source shines directly into the camera lens.
With future releases, we will continue to add new post effects to help you create even higher-quality visuals to stimulate the user experience and optimize your user interface designs.
Incari Studio 2022.2 – Post effect bloom
Quickly and easily apply your post effects
Using the new Incari post effects is simple. To see all settings go to Global Preferences and open the View Port tab. Afterward, select Screens and now you can apply the desired post effect in your Attribute Manager. You can also add a drop shadow or glow effect by using a vector effect. You can manage the vector styling easily and adjust them to your needs in the Attribute Editor.
Incari increases efficiency and quality
Post effects elevate the look and feel of your design. By utilizing Incari Studio, your HMI projects will be reduced up to 70% in average development time.
Download your 30-day free trial of Incari Studio 2022.2 here. Looking to work together with Incari on your latest HMI project? Are you looking to work together with Incari on your latest HMI project? Reach out to our sales team for more information on our enterprise plan.
Creating an organized digital workspace is key for productivity and internal overview. Our Incari Studio 2022.2 release promotes increased structure, and seamless workflows through tagging.
Every person has their own preferred workflow. The creation of HMI solutions involves a lot of different team members and departments. Tagging and grouping metadata makes applying operations and filtering much more organized and straightforward, regardless of your department and role within a project.
Metadata: the matriarch of all things data
Metadata refers to data containing information about other data. Metadata is a summary of various pieces of data.
Accommodating changes and workflow optimization
Tagging provides a simple way of assigning labels to objects within your scene. A tag creates a relationship between them. If you are, for example, looking for objects with shared properties, you can efficiently search in the logic and filter based on their communal tag.
Assigning tags is done in the Attribute Editor. Filtering and applying changes can now be done quickly and efficiently in your project logic. Select the objects within your scene that you want to alter by selecting their shared tag and applying the changes. The rest of your scene will stay unaffected.
Creating efficiency and simplicity with Incari Studio
Whether you are a designer, engineer, or supplier, Incari Studio has been developed to be used by everyone. No coding knowledge is needed, just a creative problem-solving mindset. The new Tagging system complements the seamless workflow between all teams and departments.
Download your 30-day free trial of Incari Studio here. Looking to work together with Incari on your latest HMI project? Reach out to our sales team for more information on our enterprise plan.
Immersive tech is becoming indispensable for meeting both developmental and consumer-facing needs. That is why Incari Studio 2022.2 now supports Virtual Reality and Mixed Reality. Find out why we believe this new feature is a must.
Staying ahead of the curve
A rapidly growing trend is the implementation of Extended Reality (XR) within the Mobility Industry. XR can optimize and improve prototype testing, self-driving car trials, operative training, and showroom experiences.
The who, the what, and the why
Extended reality is the collective name for computer-generated environments that combine the real- and virtual world. Under this umbrella term falls Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). Here is a brief summary of each immersive reality:
Virtual Reality: VR is fully immersive. Your senses are triggered to believe that you are in a completely new environment.
Augmented Reality: AR enhances the real world by layering visual elements over the physical world.
Mixed Reality: In MR the real world merges with a virtual one, creating a hybrid. In MR the real and the virtual worlds, elements and objects can interact to create a fully immersive experience.
Optimizing sustainability, road safety, and budgets
Utilizing Extended Reality is beneficial at various stages. Use Incari Studio 2022.2 to take your HMI projects to the next level by integrating Virtual and Mixed Reality. No coding knowledge is needed. To demonstrate why we believe this to be so, here are some ways that we feel VR and MR can contribute to a variety of processes:
Virtual prototyping
Saving money, resources, and time. User Interface prototyping is time and cost-intensive. Instead of relying on real-world physical prototypes, you can use digital twins* to interact with your product in the virtual world. Bug testing, visual evaluations, and more no longer require a fully produced physical prototype. Create your UI in Incari Studio and test each element ahead of construction.
Training
Training for pilots and drivers, for example, often requires scenarios that cannot be recreated in real life. Extended reality makes it possible to create simulations in which even life-threatening situations can be tested.
Vehicle maintenance
New tech can mean increased complexity when it comes to vehicles. Porsche is already using AR glasses to decrease its service resolution time as technicians can see a vehicle’s diagrammatic on top of the physical car for quicker and more precise troubleshooting.
Immersive showrooms
A hands-on, top-tier showroom experience is a great tool to help in the sales process. By combining a car seat prototype and a VR headset you can provide your customer with a 3D and 360-degree virtual tour of any new vehicle. If customizations are available, you can apply changes to the XR prototype and have the customer review them in real time.
Incari Studi is moving into another universe
We see and understand the possibilities and benefits of Extended Reality in HMI solutions. Incari Studio 2022.2 supports Varjo API and OpenXR and is optimized for both Virtual Reality and Mixed Reality. In future releases, Augmented Reality will also be sustained.
Sign-up for our newsletter to be notified of the next release and its extended features. Are you looking to work with Incari Studio and need support or have questions? Please reach out to our sales team, here.
Two new elements and extensions from the latest Incari Studio release are connected to 3D graphics and rendering. Malte Decker, Tech Artist at Incari, shares how these elements in Incari Studio can help you improve and optimize your HMI ventures.
When I started working in the 3D industry around 8 years ago, there were two widely used 3D model transferring routes, OBJ and FBX. This left two options – rebuilding assets if transferred between software or biting the bullet and leaving all designers to learn the same software. Today, there are more options and ways to seamlessly transfer and create high-quality graphics.
glTF, the Jpeg for 3D
A new file format is paving the way for software application file transfers. glTF, Graphics Language Transmission Format, is an open, royalty-free 3D Data Format with top-level elements like animation data, textures, materials, and object hierarchy, to name a few.
Easy to incorporate external 3D designs without retouching and modifying and memory efficient. This makes it a great candidate for web and cases of limited resources. glTF 2.0 now also supports modern physically-based rendering materials, compatible with all rendering APIs. The list of software supporting glTF is growing with some services even built around it, like Sketchfab.
The 3D artist’s bread and butter
PBR uses a physical understanding of light transport to define lighting rules for 3D-based images in the shading and rendering process. Visualizing material properties like roughness and metalness to create highly realistic 3D models.
The extension of PBR materials in Incari Studio offers even more customization. You can use texture for more granular control over spots of roughness. Think of black as 0% and white as 100%.
With the help of multiple textures, like color, roughness, and ambient occlusion, you create a PBR material. All textures are automatically mapped correctly in Incari with a dedicate PBR Shader. Creating higher visual fidelity and reducing manual work. Here is an example of an interactive render made with Incari Studio.
Why Incari is your solution
Modern HMIs increasingly rely on 3D rendering. Incari Studio offers seamless integration of 3D packages and modular architecture. Work on highly realistic and customizable materials with PBR and natively interact with glTF models. A streamlined workflow between Incari Studio and your 3D creation software tool. No need for additional imports or exports.
Download your 14-day free trial of Incari Studio here. Looking to work together with Incari on your latest HMI project? Reach out to our sales team for more information on our enterprise plan.
The new version of Incari Studio is out now, and we are very excited about the new features and improvements it brings to designers around the world. Incari Studio makes complex issues easy to master, helps to develop better HMIs, allows more freedom in design, and is accessible without programming knowledge.
“With the newly introduced features, Incari Studio users will be able to import state-of-the-art 3D models, place and animate them with ease in the scene, then enrich them with interactivity via logic and finally create a reusable and customizable prefab that can be shared with other team member and across projects,” says Abdallah Huballah, CTO of Incari. “With Incari Studio 2022.1 users can focus more on their work and their creativity and less on the tool and the technology.“
Here is an overview of what’s new in Incari Studio 2022.1.
Prefabs enable the user to create multiple individual instances of a combination of objects, and then make changes that are enacted across all instances. This allows one to easily create several objects with the same functionality that retain unique properties via overrides. Moreover, Prefabs have their logic encapsulated within them. Any alterations in the Prefab properties or its logic affect all of its instances.
This makes it significantly easier for users to build increasingly complex applications without repetitive logic or inconsistent components. In most projects, many objects (such as buttons, list items, toggles and more) are designed with small alterations from a base component. Prefabs bring the same functionality to Incari Studio – enabling you to carry over base logic and design between components with a single click. Packing all of the assets and logic into a single exportable object, Prefabs are significantly easier to share, import and export, allowing for a better collaborative workflow and enabling users and teams to build a consistent component library. In a real-world use case, having built Prefabs for buttons, sliders and a slider bar, it would take the user only a few clicks to build a multi-page HMI system from scratch.
Local / Global transformations for more freedom
In previous versions of Incari Studio, object transformations could only be made in global space – that is, with respect to a global origin. This new release adds a new mode for transformations: local. With local transformations, it is possible to rotate and translate objects with respect to their local origin.
As projects get more complex, it is difficult and unintuitive to modify transformations within the project scopes. The introduction of the local transformation mode gives the user more control for rotating and translating objects. Now, building a sliding carousel menu can be done with simple offsets from the parent container or a gauge with multiple moving sprites can be easily transformed with local transformations on the appropriate axis. Working with local transformations enables you to compartmentalize and expand the scope of your projects without the need for redundant calculations or modifications.
Plugins for more control over resources
This release introduces Plugins, which allow activating or deactivating modules of Incari Studio as per the needs of the user, meaning that you only include the functionality you need – optimizing hardware resources and reducing visual clutter in the Toolbox and building the foundation for a self-scalable structure.
Incari Studio is designed to be the go-to tool for building functional systems wherever humans and machines interact. As we expand our feature base to cater to a wider range of requirements, we believe it is important to give the user the freedom to build their own Incari Studio by making it as comprehensive as they need it to be. That’s why, with this new feature you can disable a communication module you don’t need or add a whole new Plugin for your needs, for example.
glTF support for efficient transmission and loading of 3D scenes and models
Incari Studio also now supports importing and rendering glTF files. glTF is a file format for efficient transmission and loading of 3D scenes and models – often called the “JPEG of 3D”. It packages all features into one file, such as geometry, textures, and shaders. The preferred version in Incari Studio is glTF 2.0.
This new file type makes it easier to incorporate external 3D designs that are ready to use without retouching them. Acknowledging the increasing use of glTF models in user-facing software applications, Incari Studio now enables you to natively interact with them. Since glTF models have their shading, masks and such already baked in, this makes it super easy to use pre-built models from various resources without making any other modifications.
New extended PBR material for realistic appearance of 3D models
The new extended Physically-Based Rendering of Materials (PBR) offers more customization options than in previous versions, ensuring that Incari Studio is in line with the conventional standards of other real-time rendering engines. Incari Studio now implements the metallic-roughness PBR workflow by allowing users to use maps for these material slots as well as ambient occlusion. This means that 3D objects have more visual fidelity with less strain on resources.
Using PBR, you can now work on improved and more realistic materials, simulating the reaction of objects to the flow of light in the actual world. Using this powerful feature, users can shade their models and render them using standards they are accustomed to without ever leaving Incari Studio.
The MC-one, an autonomous eVTOL powered and operated by MC CLIC, celebrates its premier in Monaco. The proof of concept designed and engineered by L2concept, features a next-gen UI by Incari with a fully customizable interface combined with machine learning. A unique NFT is used to activate the MC-one and initiate the onboard system.
Monaco/Berlin (15.6.2022)
The MC-one prototype, a one-seater electric vertical takeoff and landing aircraft (eVTOL), has been presented by MC CLIC at the Top Marques Monaco show. It is the first project to arise from the UI development cooperation between Berlin software company Incari, French prototype development company L2concept and Factory Unit.
“The interface design of the MC-one paves the way for the future of the industry,” says Osman Dumbuya, Founder and CEO of Incari. “Our collaboration is pioneering the way human-machine interaction will be experienced in the future. With Incari technology we push the limits on what is already possible today in UI design for all vehicle types from cars to eVTOLs.”
Incari technology enables a revolutionary fully customizable interface
Developed with Incaris software platform Incari Studio, the proof of concept for the future of urban mobility offers a user interface (UI) as it has existed so far only in Hollywood productions. The team created a dynamic onboard display that leverages onboard sensors and peripherals as well as real time information to the passenger. During the flight, the UI leverages augmented reality to deliver an overlay of graphics and 3D assets including different camera views. Additionally, the UI is dynamic and interacts directly with the hardware through the standard NavLink communication protocol coded by MC CLIC experts.
Incari’s UI solution offers a system of interfaces connected in motion with a mix of graphic media content and no-code logic. Offering more than just a few motion graphics on a screen, it pushes beyond common interface standards. The display of the MC-one is a fully customizable interface activated by a unique NFT, which owners receive when they purchase the eVTOL. The NFT also functions as the key to initiate the onboard system and to register the passengers certified journey plan.
The autonomous eVTOL combines next generation UI with machine learning
The MC-one is a proof of concept for the future of urban mobility. It can carry up to 400 kilograms, flies autonomously, and enables anyone to move from point A to B without worrying about infrastructure or traffic. For now, the MC-one is intended solely for private environments but offers a fully accessible solution for early-adopters and pioneers who want to experience the future today. The MC-one is available for pre-order now at a cost ranging from 140.000 Euro to 180.00 Euro without specific requests on the design. The delivery will start in Q2 2023.
“The MC-one prototype combines a next generation UI with machine learning processes. We believe it is the first concept of its type,” says David Carvalho, Managing Director at L2concept. “This proof of concept is not only a step towards the future, but a revolutionary leap to bring back creativity in UI practices.”
The MC-one celebrated its premiere at the MC CLIC boot at the 17th edition of Top Marques Monaco, one of the world’s most exclusive shows for supercars, motorbikes, aerial vehicles as well as superboats and waterboats. The show takes place on the Esplanade of the Grimaldi Forum under the High Patronage of HSH Prince Albert II of Monaco.
About Incari
Incari was founded in April 2021 by Osman Dumbuya and Alexander Grasse, having evolved from the predecessor company CGI Studio GmbH. The company is based in Berlin and has offices in France and Poland. About 50 people work for Incari.
About L2concept
L2concept is a Transportation Design and mobility experience prototype company founded by Alain Grandjean in 2011 and joined by former Pininfarina SVP Design David Carvalho last year. The offices are located in Los Angeles and the French Riviera in Antibes, near Nice, and benefit from its proximity to the Sophia Antipolis Science and Technology Park, an ecosystem that curates the most advanced AI-based technologies and solutions in Europe. L2concept helps you communicate excitement and interest by involving human factors at the core of your product development strategy: Test Early, Fail Often and Succeed Faster.
About MC CLIC
MC CLIC is a company based in Monaco that, for more than 10 years, has created all kinds of sophisticated land, air and submarine drones. They have strong expertise on developing systems capable of carrying out heavy-duty work for specific applications. The MC-one is the result of consolidated advanced knowledge in this field and of Erwan Grimaud’s recognized experience as a professional advanced drone pilot.
Incari partners with renowned prototype designer L2concept. With Incari Studio, the French Riviera company will develop avant garde interfaces for next gen AI driven show cars and concept cars. The software solution significantly reduces costs and time in HMI development.
June, 6, 2022.
Incari has formed a partnership with the renowned prototype development company L2concept. In the future, Incari technology will be used to develop trailblazing Human Machine Interfaces (HMI) for the French company’s visionary show cars.
“Digital technologies have changed the automotive industry. Today’s visionary show cars also need innovative interior interfaces to make the future tangible,” says Osman Dumbuya, founder and CEO of Incari. “With our technology, new ideas can be implemented in record time, enabling our partner L2concept to set new standards in the industry as early as the prototype stage.”
Fewer personnel, faster and more flexible HMI development process
The development process breaks with the established methods of traditional manufacturers, with designers and software developers no longer working sequentially on a new vehicle. Instead, they collaborate from the very beginning in a shared software environment. This approach helps them to subsequently avoid time-consuming and cost-intensive modifications that may result during the process. Using conventional development methods, changing the design of just one element often takes up to 14 days and generates costs in the five-figures. With Incari Studio, changes can be made in a matter of minutes.
Incari’s software also takes a 3D-first approach, offering entirely new possibilities in usability – especially in combination with augmented reality (AR) and Mixed Reality (MR). The Incari method promises a reduction in HMI development times of up to 50 percent, with lower personnel requirements and higher quality. The Berlin-based company was already involved in the UX development of the Piëch GT.
L2concept designs the in-car experience of the future with Incari
The L2concept team now trusts Incari Studio. The company, based in Antibes, France, as well as in California (USA), has already worked in the automotive sector with brands such as Lexus, Mercedes, Renault, Venturi and Toyota. However, L2concept also develops submarine and boat prototypes and designs medical devices, electrical appliances, furniture and new forms of mobility – for example eVTOLs (electric Vertical Take-Off and Landing aircraft). The prototypes are manufactured by Factory Unit, part of the group and within the same space.
“The partnership with Incari enables us to visualize the future in a new way. With the know-how in AI and machine learning technologies coming from the local ecosystem in Sophia Antipolis, we have the ambition to transform the visionary ideas of our customers into a working proof of concept that is ready to learn and operate services. With Incari’s technology, we become pioneers of the next mobility experience that is enabled by data and connectivity from the prototype stage. This enables us to holistically redesign the interaction between human and machine in the exterior as well as in the interior,” says David Carvalho, Managing Director at L2concept.
About Incari
Incari was founded in April 2021 by Osman Dumbuya and Alexander Grasse, having evolved from the predecessor company CGI Studio GmbH. The company is based in Berlin and has offices in France and Poland. About 50 people work for Incari.
About L2concept
L2concept is a Transportation Design and mobility experience prototype company founded by Alain Grandjean in 2011 and joined by former Pininfarina SVP Design David Carvalho last year. The offices are located in Los Angeles and the French Riviera in Antibes, near Nice, and benefit from its proximity to the Sophia Antipolis Science and Technology Park, an ecosystem that curates the most advanced AI-based technologies and solutions in Europe. L2concept helps you communicate excitement and interest by involving human factors at the core of your product development strategy: Test Early, Fail Often and Succeed Faster.
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